Documents
file icon2026 Exhibitor Trade Application Instructions.pdf
(137.6 KB)

Our Audience

The event attracts diverse visitors, with two primary segments: families with children and adult couples aged 55+. The largest single demographic remains those aged 19-30, representing the next generation of agricultural leaders. While 40% of attendees travel from metropolitan Perth, 60% come from rural and regional Western Australia, reflecting the event's strong regional roots. Interstate attendance continues to grow, with visitors from Victoria, Tasmania, South Australia, Queensland, and the Northern Territory. Significantly, at least one-third of all visitors work directly in agriculture and farming.

Where you fit

Does your organisation support agriculture and community prosperity?

DMFD site is grouped by zones of related products and services.

There are a range of zones to exhibit. Zone eligibility and allocations are based on business category, products and services and site availability.

Machinery and related agricultural products and services
Large outdoor sites for heavy machinery and equipment.

Livestock
Large and medium outdoor sites for livestock and related businesses. Includes Ram Shed, housing merino breeders and others.
 

Machinery and related agricultural products and services
Large outdoor sites for heavy machinery and equipment.

Trucks, Transport and Trailers
Large outdoor sites for transport products and services.
 

Agricultural related products and services
Large, medium and small outdoor sites for ag related businesses.

Tools and Trades
Medium and small outdoor sites for small equipment, tools and trade related products and services.

Outdoor and Leisure
Medium and small outdoor sites for leisure and lifestyle products and services.

Ag Supplies (Hockey Field)
Medium and small outdoor sites on turf for ag supplies and related businesses.
NOTE: vehicle and weight restrictions apply.

Lionel John Metcalf Pavilion
Small indoor and limited small outdoor sites for business services and ag tech, health and wellbeing, education and training, lifestyle and leisure, and home and garden.

Markets Lane
Small outdoor sites for lifestyle and leisure, and home and garden retailers.
 

Agribusiness, Business and Government (Football Oval)
Medium and small outdoor sites on turf for agribusiness, ag tech and primary production businesses.
NOTE: Vehicle and weight restrictions apply for these sites.

Motoring and Ag Tyres
Large, medium and small outdoor sites for vehicles, utilities, light commercial and ag tyre related products and accessories.

Markets Hall
Small indoor sites dedicated to regional WA home and lifestyle sole traders and retailers.

Food & Beverage Pavilion
Agritourism, Food and Beverage Pavilion – small indoor sites for showcasing food, beverage and WA agritourism.
 

How we can help you

DMFD has the following marketing and add on benefits to assist you in connecting to our visitors; showcasing your products and services and driving visitation to your site location.

Network with new and existing customers by hosting a Sundowner on the Wednesday afternoon. Exhibitors wanting to host a Sundowner must seek approval from the Event Manager via email once allocations have been finalised.

 

DMFD Corporate Catering options are available to all exhibitors. Order forms will be available to exhibitors once allocations have been finalised.

 

Live demonstrations of products or presentations are encouraged and may be carried out at any time on the exhibtor's site with approval from the Event Manager.
Larger demonstrations, including machinery and drones, may also be conducted in the Demo Area and featured on our DMFD App at the discretion of the Event Manager.

 

Support your exhibit with advertising options in:

Digital - a paid campaign across DMFD social platforms of Facebook and Instagram are available.

Official Program - advertising in our glossy magazine, collated and produced by Dowerin Events Management. The only publication featuring event maps, exhibitor and site sharer listings and around the ground's activities.

Public Address and Radio Advertising - pre-recorded public address announcements are broadcast on rotation around the event site over loudspeakers.

App - promotion on the DMFD app is limited to sponsors and demonstrations, and other event activities at the discretion of the Event Manager.

Official DMFD Photographer and Videographer - let us know what you plan to exhibit and showcase so it may be considered for inclusion in the official photo gallery and highlights videos that are published across DMFD channels.

Make sure you subscribe to our exhibitor mailing list for all exhibitor updates HERE